Buying the big idea!
For several months I have been working through my first official acquisition of another company. I am happy to announce that Annabelle Noel Designs is now the proud owner of Cake Vase, which will soon be called Easy Arranger Cake Vase.
So why did I buy another company?
Cake Vase is a big idea. The owners were creative, intelligent, diligent people who spent a lot of money and time developing their big idea. So why did they sell? Marketing, selling and the pain that is distribution.
Having a big idea and a great product that even has strong patents is not enough. You have to have the full picture in business. You have to be able to devote time, money and a lot of sweat into making a big idea into a product that sells. A great product that no one knows about isn't going to sell.
My job is now to take their great idea and make it a great idea that sells in stores.
What do you think? What would make you buy a Cake Vase and where would you go to buy one?
Here's my first arrangement on a store bought cake with Easy Arranger Cake Vase.